BrightRoll: Q2 Pre-Roll Video Ad Rates Are Down, But Total Revenues Are Up
Video ads are the great hope of brand marketers on the Web. They are easy to understand (it’s just like on TV, kinda) and easy to create. That’s why pre-roll video ads will never die. Brand marketers love ‘em.
As the rates for pre-roll video ads on the Web go down, it looks like total video ad revenues keep going up. At least that is what is happening across BrightRoll’s video ad network. BrightRoll is one of the largest video ad networks, according to comScore VideoMetrix, with a reach of 51 million unique viewers in May, 2009, which is more than Yahoo’s video sites or Hulu. (But it doesn’t serve as many video streams as either one).
BrightRoll reports that in the second quarter:
- Avg. Pre-roll CPM: Q209 vs. Q109 – up 3.1%
- Avg. Pre-roll CPM: Q209 vs. Q208 – down 10.4%
So the CPM rate (cost per thousand views) for video pre-rolls is flat with last quarter at roughly $20. But it is down from last year by 10 percent, and they need to go down further to push video Web ads beyond novelty status. Even with CPMs keeping steady, BrightRoll saw network ad revenues double from last quarter:
- Revenue: Q209 vs. Q109 – up 217%
That is quite a jump. And brand advertisers are increasing their the amount of their Web video ad budgets they are spending on pre-roll ads as opposed to other types of clickable units which appeal more to performance-oriented marketers. As more and more professional content makes its way onto the Web, the more “safe” inventory there will be for those brand advertisers. Even YouTube is close to making money. CPMs still need to be cut in half, though.
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The Value Of Online Buzz For The Top 20 Brands
February 9, 2010 - 10:00 am
Tags: 30 million, 579, 6 million, algorithm, Apple, brand, brand exposure, Buzz, Citigroup, company, company news, content, conversation, dialogue, dollar, dollar value, earnings reports, eBay, exposure, General Sentiment, Google, mcdonalds, Media, mentions, News, news media, Nowadays, online, pr campaigns, Product, readership figures, report, sentiment, social dialogue, tweets, Twitter, value, web
Posted in Tech | No comments
Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad campaigns. But buzz and social dialogue on the web is tough to quantify. General Sentiment has released a report that calculates the dollar value of the buzz, content, and conversation taking place online. General Sentiment's technology evaluates the volume of mentions and sentiment value regarding a brand, company or person. The algorithm combines this data with website traffic and online news readership figures to determine the purchase-equivalent dollar value of the brand exposure across more than 30 million sources by gauging sentiment, frequency, and exposure of news mentions and social dialogue.
Google topped the rankings, with value of its "buzz" itemized at $669.6 million. Google's social media reach costs $402 million, with its Twitter reach alone valued at $22.8 million. On the other hand, Apple came in fourth with total buzz reaching $293.2 million; social media buzz valued at $223.7 million; and Twitter reach valued at $5.6 million.
The Long Tail Of Video Sites Capture Half Of All Viewing Minutes
February 9, 2010 - 9:01 am
Tags: 1 billion, barbell, comScore, CrunchBase, December, Digital, Hulu, landscape, Long, Measure, month, niche, number, percent, publishers, report, review, share, tail, time, U.S., video, video landscape, video minutes, video producers, video site, video sites, video streams, video views, viewing time, web, year, year in review, YouTube, youtube videos
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YouTube might be streaming more than 13 billion videos a month, or nearly 40 percent of total individual streams, but when you measure by time spent YouTube only accounted for 26 percent of all viewing minutes on the Web last year. It is not surprising that it commands a smaller share of time spent watching videos than number of streams watched, since most YouTube videos are so short. But what is surprising is how fragmented the Web video landscape remains once you go out past the top 25 sites.
According to comScore's 2009 U.S. Digital Year in Review, more than half of all time spent watching videos on the Web (52 percent) last year was on Long Tail video sites beyond the top 25. What you see is a real barbell distribution, with Youtube on one end and the Long Tail sites on the other. Total video views more than doubled between December, 2008 and December, 2009, from 14 billion to 33 billion streams. So there is hope yet for niche video producers.
Video: “Parisian Oops” Mocks Google’s Super Bowl Commercial
February 9, 2010 - 8:14 am
Tags: awkwardness, Beta Team, bit, bowl, Brig, Brigade, compliments, consequences, CrunchBase, funny stuff, Google, love, oops, Parisian, romance, search, someone, Super, super bowl, tagline, throwing fits, Today, Update, upright, upright citizens brigade, video, yesterday
Posted in Tech | No comments
It actually took longer than I would have expected for someone to come up with a good mocking of Google's "Parisian Love" commercial that played during the Super Bowl yesterday. But today brings us just that.
The video comes compliments of the Upright Citizens Brigade Beta Team "The Brig." They've named their video "Parisian Oops" and have given it the tagline, "Romance, Consequences, Awkwardness. Search on." Watch it below.
The Ten Biggest Advertising Publishers On The Web
February 9, 2010 - 7:41 am
Tags: advertising, advertising on the web, amazon, audience size, comScore, CrunchBase, Digital, display, display advertising, eBay, Facebook, Fox, fox interactive, Glam, Google, impressions, Interactive, interactive media, inventory, Media, Microsoft, MySpace, number, report, search text, sheer number, Sites, size, social networking sites, text ads, top web, U.S., web, web properties, Yahoo, year, year in review
Posted in Featured, Tech, amazon | No comments
Last year, Yahoo still dominated display advertising on the Web in terms of sheer number of ad impressions on its properties, but social networking sites MySpace and Facebook came on strong. Some new data from comScore in its just-released 2009 U.S. Digital Year in Review ranks the top Web properties by the number of display ad impressions.
Yahoo served up an estimated 521 billion impressions last year, according to the report, followed by Fox Interactive Media (i.e. MySpace) with 368 billion, and Facebook with 330 billion. Microsoft sites (No.4) only served up 218 billion display ads, whereas Google (No. 6) served up only 70 billion. (These numbers do not include paid search text ads)
Here's the full ranking:
Ugly furniture
February 9, 2010 - 6:19 am
Tags: dangerous minds, Link, loveseat, Minds, sneer, Tara McGinley, video, video link
Posted in Buzz | No comments
The Richter Scales Debut Animated Video Of “I’ve Got Mail And I’ve Got It Made”
February 9, 2010 - 6:10 am
Tags: bubble, Christmas, crunchies, email, Enjoy, Got, group, guy, mail, Merry Little, merry little christmas, musical group, parody, richter, Richters, scales, Silicon Valley, song, spam, spam email, two songs, video, Yourself
Posted in Tech | No comments
We're big fans of The Richter Scales, the musical group that have brought us Have Yourself A Merry Little Christmas, Here Comes Another Bubble, and gut-busting songs at the 2008 Crunchies and most recently the parody of Silicon Valley at the 2009 Crunchies a few weeks ago. The group is releasing an animated video of its song 'I've Got Mail and I've Got it Made,' which was one of the two songs The Richters sang at the first Crunchies in 2007. As you may remember, it's about what happens to a guy when he follows the instructions in all the spam email he receives. Enjoy!
From “Eraserhead” to MMS: David Lynch Goes Mobile
February 9, 2010 - 5:26 am
Tags: Afghanistan, blue velvet, campaign, company, David Lynch, Delawari, device, device profiles, Director, DLF, end, everything from mobile, experience, Foundation, Haiti, iphone, James Citron, Kabul, Los Angeles, marketer, message, mms, Mobile, Mogreet, motorola razr, NonProfits, Oscar, oscar nominee, phone, play one, red cross, someone, something, sorts, Tech, Television, text, text message, Twin, twin peaks, velvet, video, video marketing, video messaging, video playback
Posted in Social | No comments
Award-winning director (and three-time Oscar nominee) David Lynch (of Blue Velvet and Twin Peaks fame) and the David Lynch Foundation Television have teamed up with mobile video marketer Mogreet to bring video MMS messages to Lynch fans.
We spoke with Mogreet and the David Lynch Foundation about the technology, the purpose of the campaign and how the DLF is using social media and technology to further its message.
Spreading a Message With Mobile Video
The ever-increasing pace of smartphone adoption only underscores the growing importance of mobility. As we’ve seen with everything from mobile app stores to the Red Cross’s text message for Haiti campaign, mobile is an extremely valuable platform for brands and nonprofits to get their messages across.
Video is an important communication driver, too, and when you combine the two technologies together, you end up with something potentially amazing.
Last month, we wrote about Thwapr, a company that specializes in doing mobile-to-mobile video. We see mobile video messaging as something that’s only going to continue to grow, especially as more and more companies realize just how many users are able to actually view video on their phones.
One of the companies that is really focused on mobile video marketing is Mogreet. Mogreet works with companies so that they can send video MMS messages to users that request their information. Because virtually every mobile phone sold since 2005 or so can support MMS messages that include video playback, the potential audience for these sorts of messages is huge.
I spoke with James Citron, the CEO of Mogreet, and he told me that the company has more than 2,700 device profiles in its database, meaning that if you have a cell phone, chances are, it can play one of Mogreet’s video MMS messages. Each video is encoded in a variety of different formats and it is sent to phones in the best format for that phone, so that users of an iPhone get a different experience than someone using a Motorola Razr, but each user gets the best possible experience for his or her device.
While this has primarily been used for commercial advertisers, Mogreet is interested in getting into the non-profit space too, because that’s perhaps an even better market for this sort of service. Think about it, what if you could donate and then get a video message back showing someone who is helped by your donation saying thanks? Or what if you could see what is going on in Haiti or some other place that needs aid? The non-profit organization’s message might be that much more powerful. After all, images often speak louder than words.
To that end, Mogreet decided to work with the David Lynch Foundation and bring some of Lynch’s talents — and messages — to his fans.
David Lynch Goes Mobile
The David Lynch Foundation Television is dedicated to documenting programs that awaken creativity and transform lives. To that end, the foundation has a website, DLF.TV, that has lots of video content of David Lynch and of people the Foundation has helped, as well as of other artists and friends who have support the Foundation’s vision.
The first mobile video message that the DLF will be sending to fans is of a short film that Lynch directed featuring the musician and artist Ariana Delawari. Delawari’s debut album, Lion of Panjshir was recorded in Kabul and Los Angeles, and reflects the cultures of both places. Delawari’s decision to return to Afghanistan in 2007 to record the album influenced her work and its overall sound. Like Lynch, Delawari is a student of transcendental mediation and like Lynch, it has also influenced her life and her work.
Lynch directed a six-minute short showing off Delawari’s style and voice. The style is unmistakable Lynch, from the background to the sound mix to the camera angles. It’s also a piece that works well when viewing on the web or on a mobile phone.
To spread the word about Delawari — and to kick off a mobile-type of initiative — fans can text ‘LYNCH’ to 647338.
It’s an interesting approach to spread a message from an always-interesting director. It’s also something we expect to be a growing trend, especially as nonprofits start to embrace the power of mobile.
What do you think about mobile video? Are you a fan of David Lynch? What do you think of this initiative? Let us know!
Reviews: video
Tags: david lynch, MMS, Mobile 2.0, video, video messaging, web video
From the Tips Box: Backyard Igloos, Sink Mats, and Taskbar Arrangement [From The Tips Box]
February 9, 2010 - 5:00 am
Tags: amp, baking sheets, Box, buffet style, byline, com, Consumption, Don, drains, dried food, food, food containers, gallery layout, important information, inbox, Information, Karen, Katherine Raz, Katie Tegtmeyer, kitchen colors, kitchen equipment, Mats, mdash, niche, null, page, pair of scissors, photo, program, Sean Walker, Show, silicone, sink, sinks, storage bins, Switching, taskbar, time, time lapse video, tip, Tips, video, video player, vimeo, Windows
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Readers offer their best tips for making effective sink mats, rearranging your Windows taskbar for quick program switching, and writing important information on dried food containers.
Don't like the gallery layout? Click here to view everything on one page.
About the Tips Box: Every day we receive boatloads of great reader tips in our inbox, but for various reasons—maybe they're a bit too niche, maybe we couldn't find a good way to present it, or maybe we just couldn't fit it in—the tip didn't make the front page. From the Tips Box is where we round up some of our favorites for your buffet-style consumption. Got a tip of your own to share? Add it in the comments, share it here, or email it to tips at lifehacker.com.
newVideoPlayer( {"type":"video","player":"http:\/\/vimeo.com\/moogaloop.swf?clip_id=9284078&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1","customParams":[],"width":500,"height":375,"ratio":0.75,"flashData":"","embedName":null,"objectId":null,"noEmbed":false,"source":"vimeo"} );
Build a Backyard Igloo
ReknapS shows us how to beat the snowpocalypse:
This is a time-lapse video I made with all the snow we got this weekend. I was inspired by another Igloo how-to using Ikea storage bins that was circling the blogs a month or two back. This turned out wayyy better than I could've imagined.
Use Silicone Baking Mats in Your Sink
Karen shares another piece of kitchen equipment with multiple uses:
I was tried of clear plastic sink mats yellowing and curling and generally looking gross after only a couple of months, so several years ago I sprang for 2 silicone baking sheets, cut out holes for the drains, and have used them as sink mats ever since.
They come in so many colors now that it should be easy to find some that match or coordinate with your kitchen colors, and they can be cut down for smaller sinks with a pair of scissors (as I did for the right one in this photo).
They still need to be scrubbed just like your sink does, or put in the dishwasher, but they have the added benefit of doubling as a safe place to put hot pans.
Rearrange Taskbar Icons For Quick Program Switching
rpjrugby shows us his alternative to alt-tabbing between many applications:
Don't be hesitant to reorder your Windows 7 taskbar icons when working on tasks. I've found that simply moving around the 3-4 applications I'm using to complete a task to positions 1-4, and learning where they are, allows me to quickly switch between windows by using Win+(1-4) without alt-tabbing through several windows and hoping I don't pass the window I want and having to cycle through them all again (or using the awkwardly positioned shift key to go back one). For instance, if I'm studying notes I've made in OneNote, using Firefox for research, and chatting on Skype all at once, I'll just drag each of those icons to positions 1, 2, and 3 on the taskbar, respectively. I know where each one is now on the taskbar, and can just hit the win+# combo to switch to the window (or hit it again to choose which of the open multiple open windows I want). The best part is that when you're all done, its just as easy to move the icons back to where you keep them normally!
Label Food Containers with Cooking Information to Save Time
Photo by Katherine Raz.
Sean Walker tells us how he keeps his food fresh and properly cooked:
Write the ratios of dry:liquid on the outside of dried grain/rice/bean containers to avoid having to look them up. I hate having to search how much water I need every time I want to cook a batch of oatmeal. Throw the cooking time on there while you're at it!
Take Pictures of Moving Boxes Instead of Lengthy Indexes
Photo by Katie Tegtmeyer.
CalsualSubversive comes up with another great use for Evernote, when moving:
I'm packing to move right now. It's especially important for me to know what's in each box, because I'll be in a small space for six months or so. I'll leave most of my stuff behind and send for it later, as needed.
Instead of writing out an inventory of each item, I'm taking photos of what's in each box and putting them in Evernote. This works really well for my large library-Evernotes OCR picks up most of the text on the books, so I can do a text search to find out what box a specific book is in.
Netflix Instant Streaming Goes 1080p This Year [Updated]
February 9, 2010 - 4:22 am
Tags: 720p, Blu-ray, broadband infrastructure, closing the gap, CNET, company, content, convenience, core technology, criterion collection, digital video disc, disc format, foreign films, gap, ground, high definition digital, Instantly, mail, microsoft silverlight, Netflix, playstation 3, quality, quality scale, resolution, service, Silverlight, sound, statement, streaming service, United States, Update, upgrade, video, video quality, Watch, xbox, xbox 360, year, zune marketplace
Posted in Social | No comments
Update: Netflix contacted CNET and retracted its statement regarding plans for 1080p streaming, saying it has no plans for 1080p this year. However, the company stood its ground on the 5.1 surround sound plans, so you can still keep your ears open for that upgrade.
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Netflix plans to bump the video quality of its Watch Instantly streaming service up to 1080p on some devices, CNET claims. It will also roll out 5.1 surround sound support. Both upgrades will occur by next year.
Currently, Netflix Watch Instantly is available in 720p HD on the Xbox 360, the PlayStation 3, and some set-top boxes. 1080p is a much higher resolution, and the existing devices don’t stream Netflix content with 5.1 surround sound.
Netflix’s CEO has in the past predicted that streaming will overtake DVD-by-mail as the company’s main business. The library keeps on growing — for example, the Criterion Collection just contributed a ton of art-house and foreign films — and the number of devices you can watch the content on is growing too.
No time frame for the upgrade has been given, but the core technology that powers Netflix Watch Instantly — Microsoft Silverlight — got the capability last year. You can already watch 1080p streams on the Xbox 360 through the Zune Marketplace using Silverlight.
In some ways, streaming stole HD’s thunder. While the high definition digital video disc format Blu-ray was counting on viewers’ interest in quality, it turned out that more users have been interested in the convenience of watching content when and where they want. That has meant a sacrifice in resolution among other things, but 1080p Netflix is a first step towards closing the gap between quality and convenience.
The highly compressed 1080p streams that are possible over the United States’ broadband infrastructure are still not high enough on the quality scale to beat Blu-ray head-to-head, but they will still be better than most people are used to.
Reviews: Blu, Netflix Watch Instantly
TweetDeck Updates with YouTube and Flickr Support, Improved Column Navigation [Updates]
February 9, 2010 - 3:30 am
Tags: Adobe, blog, com, embedName, flashData, fmt, height, hl en, HTTP, http www youtube, images, KtbjWcpVg, Linux, Mac, mac linux, mdash, navigation tool, newVideoPlayer, null, objectId, player, ratio, source, TweetDeck, type, video, video player, width, www, YouTube, youtube videos
Posted in Tech | No comments
newVideoPlayer( {"type":"video","player":"http:\/\/www.youtube.com\/v\/KtbjWcpVg0U&hl=en&fs=1&fmt=22","customParams":[],"width":500,"height":412,"ratio":0.824,"flashData":"","embedName":null,"objectId":null,"noEmbed":false,"source":"youtube"} );Windows/Mac/Linux (with Adobe Air): TweetDeck—most popular Twitter client among Lifehacker readers—just released an update to version 0.33, bringing with it more support for viewing media inline without opening a page in your browser (including YouTube videos and Flickr images) and a nice new column navigation tool. Sound good? Check out the video above for more details or just grab the latest here. [TweetDeck Blog via Mashable]
